Privacy Policy

This Privacy Policy describes how Arpi Fashion (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website.

1. COLLECTING PERSONAL INFORMATION

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

Device Information

Examples of Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Order Information

Examples of Personal Information collected: Name, billing address, shipping address, payment information (including email address and phone number).

Purpose of collection: To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Source of collection: Collected directly from you.

Disclosure for a business purpose: Shared with our processor Razorpay, delivery partners, and marketing partners.

2. SHARING PERSONAL INFORMATION

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

Payments: We use Razorpay to process payments. We do not store your card details on our servers. Your transaction data is handled securely by Razorpay in accordance with their privacy policy.

Shipping: We share your Name, Address, and Phone Number with our courier partners to ensure delivery of your orders.

Advertising: We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners, including Google, Facebook, and Instagram.

3. BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

We use Google Analytics to help us understand how our customers use the Site.

We use Facebook & Instagram Pixels to measure the effectiveness of our advertising campaigns and to retarget users who have visited our website.

You can opt out of targeted advertising by using the links below:

Facebook/Instagram: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

4. USING PERSONAL INFORMATION

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

5. COOKIES

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection).

We use cookies to:

Keep items in your cart.

Remember your login details.

Analyze how you use our website (via Google Analytics).

Show you relevant ads (via Facebook/Google).

6. DATA RETENTION

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.

7. CHANGES

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

8. CONTACT

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at arpifashion@gmail.com or by mail using the details provided below:

Arpi Fashion
2nd Floor, Old Shak Market Near Sikandar Sing, Sayla No Utaro,
Surendranagar, Gujarat, India